Hello,
If you are here you probably want to know a little bit about me:
Boasting more than 26 years of experience as an integrated creative, which includes 14 years in executive creative director roles, a year on the brand/client side, and most recently a year in entertainment and VFX, I have strengthened my skills in fostering creative innovation and developing successful brands.
Foundational:
As a dual citizen of the UK and US, I began my career in London, working on regional and then European brands. In 2004, I moved to New York to work with Ogilvy, then relocated to San Francisco to work with McCann. In 2010, I moved to Los Angeles to join Saatchi & Saatchi's Team One. My broad experience and extensive network lend a global perspective to my work.
Over the course of my career, I have spent 11 years in executive leadership roles, leading design and creative technology within various studios and organizations.
Expertise:
While I am equally at home leading traditional campaigns, my expertise is centered in the digital realm, where I have executed ideas across all mediums. However, my breakthrough work has focused on emerging digital platforms like mixed realities and GenAI as early as 2015 and 2016, respectively. I excel in nurturing a strong creative culture that values inclusivity, brand building across all mediums and media, and the adoption of new technology for storytelling.
Over the past year, I've been contracting with Zoic Studios and exploring GenAI image generation and filmmaking with Jason Zada and the team at Secret Level. I've also consulted and advised startups, content studios, and agencies on GenAI.
I have a proven track record in identifying new technologies and developing robust business offerings for clients, organizations, and the networks I've worked with. Skilled in navigating corporate politics, I'm comfortable working with both C-suite executives and the craftspeople who bring magic to life in studios and dark rooms.
My work has been recognized by all major award shows, and I've spoken at prestigious conferences such as SXSW, CES, and Viva Technology. I invite you through these websites to explore my portfolio and staying at the bleeding edge of emerging technologies like AI-assisted GenAI filmmaking.
©2024 Alastair Green