Hello,
If you are here you probably want to know a little bit about me:
I’m Alastair Green, a UK/US creative leader with a long history in brand building, storytelling, and exploring the edges of technology. Over the past 25+ years, I’ve led teams at global agencies like McCann, Team One (Saatchi), and Ogilvy. Creating campaigns and break trough work for brands like Microsoft, Lexus, and Puma and always with a focus on pushing what’s possible.
Expertise:
I started experimenting with GenAI back in 2016, curious about its potential to collaborate in the creative process. That exploration led to a film co-created with AI that premiered at the 2017 Cannes Festival of Creativity as part of Saatchi’s New Directors’ Showcase. Since then, AI has been part of my toolkit—not as a gimmick, but as a serious, evolving creative partner.
These days, I spend a lot of time deep in ComfyUI, fine-tuning state-of-the-art models and custom workflows to solve real creative problems—from style consistency in campaigns to building entirely synthetic visual worlds. I’m as excited about the infrastructure and optimization as I am about the art direction. I believe creativity and technical control should go hand-in-hand.
Whether I’m working with VFX teams, brand partners, or other technologists, I love building systems that bring new ideas to life—and helping teams navigate this wild, fast-moving space with a clear sense of purpose and possibility.
My work has been recognized by all major award shows, and I've spoken at prestigious conferences such as SXSW, CES, and Viva Technology. I invite you through these websites to explore my portfolio and staying at the bleeding edge of emerging technologies like AI-assisted GenAI filmmaking.
Portfolio SIte
AI Films Site
©2024 Alastair Green