Hello,​​​​​​​
You're probably here because you're about to meet me, or you're thinking about it. 
I’m Alastair Green, I've spent 29 years in advertising. Four holding companies. One brand-side chief role. One stealth AI startup chapter. Over 10 years of AI experience. Now running the global synthetic studio for Omnicom Production. Based in Los Angeles with US and UK passports. Friendly in person.
LONG VERSION:

I started in London in 1997 as a graphic designer. Ogilvy next, in London and then New York. Ford, Nestlé, American Express, IBM, Lenovo. From eCRM/digital experiences to brand building, which taught me that the best creative is the one that works.

San Francisco after that. McCann. First ECD title. Microsoft, HP, Xbox, Zune. The job was to build a digital agency inside a traditional one. That's where the bridging habit started.

Los Angeles after that, and for a long time. Twelve years at Team One as EVP and ECD. Lexus, 2K Games, EA Games. Appointed to the Exec leadership team in year two.
In 2015, my development team tested TensorFlow model training. In 2016, I commissioned and a film called "An Artificially Intelligent Director." It premiered at the Saatchi New Directors' Showcase at Cannes. The stack was IBM Watson, Microsoft Rinna, Affectiva, a custom AI edit program, and custom neural-art VFX. Before anyone was saying "generative AI."
Since then, AI has been in my toolkit. When ComfyUI had no documentation, I was using it. When Runway was runway.ml, I was using it.
In 2022 I went brand-side as Chief Brand Officer at Mikuna Foods. Freelancing in AI in 2023 and sitting down with AI labs getting serious about new possibilities. In late 2023 I co-founded a stealth AI startup in the automotive vertical. In 2025 I was global GenAI lead at Craft Worldwide. In 2026 I was moved to do the same at Omnicom Production and globally lead the Synthetic Studio our AI offering for TBWA, BBDO and MCCANN's production.
What stays consistent across all of that is the translation and bridging of worlds. Creative and production. Technical and C-suite. Agency, startup, and brand. The interesting problems live in the gaps and overlaps, and that's where I spend most of my time.

HOW I CAN HELP
If you're a client: I can help you figure out what GenAI means for your work in the next quarter and the next year. Strategy first, then pipeline, all with enterprise governance.
If you're a team: I can help you hire, structure, and ship. I've planned and built studios.
If you're a peer: let's trade notes. The tools change every eight weeks. Staying honest about what actually works takes talking to other people who are building, not just reading the timelines.
If you're press, a podcast, or booking a stage: I've been doing this in public for a long time. CES, SXSW, VivaTech, Unity Unite. Coverage in WSJ, Wired, AdAge, AdWeek, and a BBC Technology feature on the 2016 Cannes work.
If you're a student, early-career, or changing careers: come say hi. Knowledge is power and in today's world it should be freer than ever.

WHAT I AM INTO RIGHT NOW
Agentic systems through the eyes of craft. The route to full automatic lies through semi-automation. Hybrid workflows where experts and novices co-create.
Distilling real-world skills and Omnicom's large datasets into repeatable workflows via agentic layers.
Better harnesses for generative AI. Skill writing as a master craft of its own. Alternative and better control harnesses and surfaces to control the chaos of AI.
The new frontier models, and what they start doing when you push past the demos.

RECOGNITION
One Show Gold. Cannes Lions. Clio. Emmy. Fast Company Innovation. Webby. London IA Gold. NY Festivals Gold. A few others.

SAY HELLO
Los Angeles. Linkedin is the fastest way.
LINKS

Portfolio SIte

AI Films Site

©2026 Alastair Green